Granted, social media is a game changer in travel, events, marketing. The world has become even more connected thanks to its channels, chats and such yet we still feel alone and disconnected. Think of influencers, celebrities and other marketing and small businesses that are thriving even movie studios utilize social media presence to build the hype.
Let’s discuss 10 best kept secrets of social media.
- It’s all about the traffic
Career and business-wise, it will depend on the amount of followers that capture your attention that should encourage you to push the envelope on developing your content: the number of shares, likes, and discussions create traffic which is an indicator of your site’s relevance.
Two things to consider on boosting social media traffic is its sharable and two, visuals. Maximizing social media plug ins in different account creates more reach because not everyone has one account: most of the users are also spending time on other accounts.
- Employees Are The Key
In a study by IBM states that the leads generated via employee advocacy are also 7 times more likely to convert than leads generated otherwise. This makes sense given the fact that the employees know the brand you’re running through and through that allow them to come up with client engagement ideas that are plausible and what kind of content they’re following.
- Look for outside collaborations
Creating content may become stale and exhausting on your end, especially if you’re working solely for the most part, having outside collaborations not only lessen your time, it gives you a fresh perspective from the outside and elevates your social media page (s).
Partnering with other social media pages and brands boost your page and
- Tell Your Story
Or your work, as narcissistic it sound, people love a good background story that make them connect, inspire and attract followers. It has to be unique, personal, use less words that tell more, make the audience feel the journey you have been through.
- Post Smarter
While creating content gives your audience for something to look out, you have to think of the traffic probability, audience reach at a certain time specifically where you’ll get a good number of audience reach.
Posting equates to productivity but thinking takes a lot of effort, talk to your teammates, ask your friends and family how what they like to see in social media.
Spending some cash can work in a long run if you’re dedicated and increases audience reach though if you plan to advertise your post on social media, it has to look like a post that would push your users to visit your site.
Having ads would encourage you to brainstorm better ideas that are presentable and eye catching.
- Talk to Your Audience
By constantly liking their comments and replying back boost a lot following, talking to your audience create a relationship that strengthens your bond in a long run that encourages the latter to watch out for your coming posts and on your end, you get to know your audience more and have a grasp the kind of content you want to post.
- Recruit Great Artists (and pay them handsomely!)
Most people won’t read long posts, some are for the images, aesthetic when it comes to announcements and stuff, especially videos and graphics. Hiring the best of the best creatives – from graphic artists, video editors and after effects compositor artists allow on your end to create jobs and at the same it gives originality and creative image on your social media branding.
Also, if you plan to take this step in a long run, you have to shell out a good amount of cash and invest in latest, cutting-edge equipment arsenal.
- Adapting is Survival
Posting photo, trivia, announcements and videos can be tedious especially if you’re stuck, at the same time it is difficult to come up with ideas that are risky yet it is beneficial for your followers to give them something fresh and new, think ahead, set your social media posts and templates quarterly in the long run, know your goals, have a specific theme.
- Monitor Your Traffic
Looking at your analytics gives you an idea of the most sought out posts, memes are universally eye opening posts though maximizing the same post will lose steam and the audience would get easily bored.
That being said, traffic monitor on the other hand also reminds you that you should elevate those posts and continue without repeating, at the same time you have to push the envelope.