Social media apps have become an essential tool to connect with others, share memories, and even make online purchases.
Aside from the ones mentioned above, social media apps are also starting to be an important component of building our careers.
For example: During job hunting, clients and employers are not just checking out their resume and transcripts. They’re also checking out social media profiles of their applicants to ensure that they’re picking the right person for the job.
With this, we should leverage our social networking profiles to become more professional and more attractive to potential employers and clients.
That’s why we have here the 16 tips you can follow to boost your career using social media apps.
16 Tips to Effectively Boost your Career Using Social Media Apps
#1: Start it with a Social Media Audit
Before doing any major or minimal changes on your social networking profile, assess your existing profile first.
You can google yourself and check the things that comes up first. Check the pages you’re following, tagged posts, comments— check everything visible to the general public.
#2: Remove Any Inappropriate Content
Now as you are doing your social networking audit, remove any inappropriate content that you stumble along the way.
What are these “inappropriate” content? Here are some examples:
- Badmouthing a previous company or competitor.
- Sharing controversial posts that contradict the mission and vision of the company you’re working/applying to.
- Sharing Confidential content. Don’t just casually screenshots of work emails. This just shows you’re not respecting the company rules.
- Sharing complaints about working. Some work-related memes can be funny but sharing it to your personal profile is a big no-no. If you want to share it, just send it to some friends privately on messenger.
- Mocking clients, bosses, and coworkers. This is very unprofessional and no one would trust working with someone who disrespects his/her acquaintances.
#3: Create a Professional Profile
Now that you’ve decluttered your existing profile, you can start building your professional profile. It’s up to you if you want to create a separate account for this, though it can be time-consuming on your end to monitor 2 accounts.
What should be contained on your professional profile?
- Professionally-taken profile picture.
- A brief social media bio (length varies on the social media platform that you’re using)
- Showcase awards and certifications.
- Branded posts with consistent visuals and tone.
- Highlighted Works/ Projects
#4: Choose The Right Platform
Once you’ve figured out the things you want to put out online. You can then assess the social network platforms you want to focus on.
Social media apps like Facebook and EyesUP are good in building branding with while LinkedIn and Twitter are good to post career-related content.
#5: Showcase your Expertise
No one will believe you’re a professional photographer unless you’re posting your works. Showcasing your skills through posts will be your online proof that you are an expert on what you do.
#6: Share Content Related to Your Career
Aside from your own publications, you can also share content from other people related to your industry.
This will show that you have extensive knowledge of your industry, as well as that you’re open to new learnings— a trait that is attractive to some clients and employers.
#7: Post your Work-Related Events
Posting work-related events such as seminars, team buildings, and major town-hall meetings show your social skills and how you maintain quality relationships within your team.
#8: Use Social Media To Market Yourself
There’s nothing wrong with posting about your services. Who knows, maybe someone from your followers and friends is in need with that exact service. Occasional posting can do wonders.
On the other hand, overdoing this may backfire on your end.
#9: Build Connections
Follow people related to your industry. If possible, you can send them a friend request. Knowing some people within your industry can bring more opportunities and learnings to your table.
But before spamming the follow and friend request button, only connect to people you think you’ll connect in real-life too. Choose someone that has a similar position, or someone that you have several mutual friends with.
#10: Make Sure Every Post is Typo-free
Always check your wordings. There’s also an edit button for those unexpected mishaps.
#11: Follow Publications and Known Experts Related to your Career
Aside from sharing your learnings, you can also use social media apps to do some informal learning. There are tons of personalities and social pages that are sharing information about your industry.
#12: Join Professional Groups or Group Chat Rooms
If you’re the type who likes to discuss topics related to your field, then go on professional groups or chat rooms that are under your industry.
By joining, you won’t miss out on the new trends as well as learn different perspectives on handling work. It could also be a good source to find people to network with.
#13: Follow Your Dream Companies
We long to work with certain companies. Now, to get to that path, you can start by following your dream companies on their social media accounts. Learn about their culture and check their openings regularly.
Once you have the opportunity to apply to the said company, you already have an edge since you’re knowledgable with their culture and values.
#14: Build a Large Following
If you’re working as a freelancer and is more focused on getting clients, elevate your value by having a large following. It shows how solid your reputation is and that you’re a true expert on what you do.
#15: Look for Part-time Gigs on Social Media Apps
Since we’ve mentioned freelancing above, you can also use social media apps to hunt for part-time gigs. Check out groups, company pages, or even some of your connections on the industry and see if they are looking for new people to add on their team.
#16: Show Your Personality
There’s nothing wrong with being professional, but still, be human. Employers and prospects aren’t just looking for skills, they are also looking for people with personalities that fit with their team.
Show your hobbies and interest. Tell a funny story that happened during vacation. Post pictures with your dog.
Your profile is an online representation of yourself— don’t forget to show that.
Create a Professional Profile with EyesUP
Want to broaden your social network and engage in new people related to your industry? Try out EyesUP.
It’s a new social media app that aims to reinvent the way you do social networking by eliminating unnecessary features— perfect for on-the-go professionals.
Here are some of the social media app’s key features.
- Customize your profile. You can use 6 photos as your profile picture.
- Have high-quality voice and video calling.
- Discover other content creators through the social networking app’s board.
- Broaden your social network through a group chat.
- Share videos and tag your friends and followers.
- You can message, call, send photos and videos through messenger.
- Request a feature to the EyesUP Team.
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