Social Media has been a staple in our lives in this day and age: we use mainly to communicate, share our activities, and sometimes we keep tabs on posting jobs since most employers have been scouting online for potential hires.
Business people and budding entrepreneurs have used social media as a home to promote and sell their products and thanks to messaging features, it has become accessible to communicate, social media has become closer and for that notion is a curse, and myths that create assumptions and entitlement of closeness, the idea of people would follow you just because we amazing content or something witty to say.
Myth in Roland Barthes terms are a set of common assumptions draws from a societal and cultural context, and in social media terms, having an account validates one’s existence and that’s why people within that space are consistently active and unfortunately, it takes one to succeed for social media.
Here are 5 myths you want to consider:
- Having the need to create a lot of social media accounts
The agony of having multiple social media accounts is the pressure of creating to follow people and to stay relevant, you’ll be wasting a lot of time keeping tabs on others’ activities, and honestly not everyone spends a lot of time on social media as much as you do – others may have the same sentiment as yours, some keep these accounts for job and career reasons, it may be true because it happens their co-workers and colleagues communicate for status report of their work.
The solution to this dilemma is to take around 3 accounts that people commonly use.
- A Huge Amount of Followers is equal to Success
Virtually, you can have thousands of friends to invite to like your page or follow you, numbers should project that you are successful and relevant and from a business or career perspective, it’s the demographic or target audience that needs to be the focus in order to meet your goals and fully actualize your endeavours.
- Big Results will come out in 3-6 months
3 to 6 months has become a running gag these days, projected expectations are at high if one forgets its demographic by setting goals and expectations. You have to ask, who is your audience? From there, you can definitely have an idea what kind of material you’ll be posting, your general followers come and go but your target audience will remain and anticipate the material that you’ll be posting.
- You Got The Right Demographic/Target Audience!
Congratulations! You’ve hit the jackpot but not close enough. Upon realizing your target audience, you have an edge but here’s the catch: trends change, fads change and technology changes every now and then, say in a feature of creating content for social media requires understanding its updates, knowing what’s in or new. Needless to say, it’s a combination of research and adapting to technology which you should Utilize.
There are thousands of comments that sprung from your followers, it’s hard the fact you have to follow each of them and sometimes we to ignore them and just move along. Listening to your followers may do you a favor on using those words as an idea of things to consider on creating content and who knows, their output would definitely motivate you to do more and succeed! Customer is always right is the motto that is brutally honest.
To close the discussion regarding myths, social media’s ability to connect with the world is we forgot and we must make the most to communicate with the tools in our disposal. We must not rely and depend, be beholden on set-ups, expectations, templates that shackle us and struck with default workload but instead, work on goals that work and engage people.